Preview Mode Links will not work in preview mode

Love Selling Hate Sales Podcast


This Podcast is dedicated to exploring both sides of the sales equation featuring interviews with top sales professionals and sales leaders who share their wisdom of how to balance the selling & the sales. 

Nov 8, 2020

Chris Walker is the Founder and CEO of Refine Labs and the Host of the State of Demand Gen Podcast. 

Chris and I have recorded several shows together, this time we drill into ABM.

ABM is really nothing new, but the term was adopted by marketers as a way to better align with sales. 

Great in concept, but poor in execution. Like good concepts in Marketing, ABM has turned into a tactic driven by the tech vendors in the space. 

Find Chris at http://refinelabs.com and The State of Demand Gen Podcast https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213