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Love Selling Hate Sales Podcast

This Podcast is dedicated to exploring both sides of the sales equation featuring interviews with top sales professionals and sales leaders who share their wisdom of how to balance the selling & the sales. 

Jan 10, 2021

Lynne Capozzi is the Chief Marketing Officer (CMO) with Acquia. Lynne supports Marketing leading modern digital transformation efforts by being close to the buyer. 

While technology enables transformation, it's the fundamentals that make it possible. 

Fundamentals like defining ideal customer profiles, account segmentations and buyer personas. 

The ability to build 1:1 relationships with buyers starts with the fundamentals. Technology allows you top connect the dots with the data.