Mar 28, 2021
Chris Walker is the founder of Refine Labs, focused on making demand generation a competitive advantage.
This episode takes a deep dive into the MQL dilemma, meaning that so many marketing leaders are measured on an volume MQL metric rather than focusing on quality and revenue generation.
These MQL metrics are often...
Mar 22, 2021
Sangram Vajre is Co-Founder and CMO of Terminus. He has pioneered the FlipMyFunnel movement advocating account based marketing.
His newest book, ABM is B2B, highlights how important it is for marketing and sales to be in lock step. In this episode Sangram shares powerful stories of how to align marketing and sales...
Mar 7, 2021
Craig Kartchner is the AVP of Marketing with Honor Health. He joins the show to talk about the unique challenges for Marketing and Sales in healthcare.
The inherent challenges of what boils down to a an insanely complex channel model between hospital systems, primary care providers, specialists, physicians, insurers and...